Design Sprint & Component System for AWAKO
Industry
Logistics, AI, SaaS
Client
AWAKO (via Pixel True)
Role
UX/UI Consultant (Contract)
Initialized building the UI Component Systems & Sprint Strategy with the team
Date
February 2023
Live Site
AWAKO is a logistics startup developing AI-driven tools to solve real-world operational challenges. I joined as a short-term UX consultant under Pixel True, working alongside their product and marketing teams to help prototype their MVP and shape how the brand would present its value to both users and investors.
Overview
AWAKO is a logistics startup developing AI-driven tools to solve real-world operational challenges. I joined as a short-term UX consultant under Pixel True, working alongside their product and marketing teams to help prototype their MVP and shape how the brand would present its value to both users and investors.
problems + goals
The AWAKO team needed to turn early research from in-field interviews into functional product directions. Their goal was to align marketing, product design, and team structure within a tight discovery sprint—while building early UI foundations that would support scalability.
process
Participated in product design sprints with cross-functional teams.
Helped analyze user research to derive key MVP features.
Worked on aligning brand tone across marketing and product.
Spearheaded the first iteration of AWAKO’s component library in Figma.
Collaborated closely with the product lead during discovery and definition phases.
Identified gaps in design documentation and explored better handoff practices.
outcome
Delivered foundational UI components for future teams.
Clarified sprint structure and goals across product and marketing.
Improved communication between sprint participants through better documentation.
While my engagement was short, the groundwork laid helped shape AWAKO’s early product direction.
key takeaways
Learned to prioritize cross-team clarity in fast-paced sprint environments.
Developed a deeper appreciation for the role of documentation in async product work.
Gained insight into structuring sprints for early-stage startups navigating research-heavy pivots.
