Beyond the Map: INCYT Points of Interest
Industry
IoT, Smart Agriculture, Logistics
Client
INCYT
Role
Product Designer
Led UX research, design strategy, and feature implementation for the POI system.
Date
January 2025
Live Site
The Points of Interest (POI) feature was developed to address navigation and communication challenges within the INCYT platform. By enabling users to mark, label, and share specific locations on their farm maps, the feature aimed to improve operational efficiency and support the sales team's efforts in demonstrating the platform's value to prospective clients.
Overview
The Points of Interest (POI) feature was developed to address navigation and communication challenges within the INCYT platform. By enabling users to mark, label, and share specific locations on their farm maps, the feature aimed to improve operational efficiency and support the sales team's efforts in demonstrating the platform's value to prospective clients.
problems + goals
Navigating large farm sites posed significant challenges, especially for temporary workers unfamiliar with the terrain. This led to lost productivity and increased operational costs. Additionally, the sales team lacked tools to effectively showcase farm layouts within INCYT, relying instead on third-party mapping applications.
Goals:
Provide a simple method for users to mark and share key locations.
Enhance internal communication and reduce navigation-related inefficiencies.
Equip the sales team with tools to visualize and present farm layouts directly within INCYT.
process
Conducted user interviews with farm managers and workers to understand navigation challenges.
Shadowed sales team members during client visits to identify workflow gaps.
Collaborated with UI designers and researchers to prototype solutions.
Integrated the POI feature into the existing "Add An Item" workflow for consistency.
Implemented customization options, including color changes and rich-text notes.
Introduced keyboard shortcuts to streamline the addition of POIs.
outcome
16% increase in leads generated from site visits post-POI implementation.
44% of users reported improved daily operations due to the POI feature.
Enhanced user engagement with the INCYT map, indicated by increased session durations.
key takeaways
User-Centered Design: In-depth user research was crucial in identifying pain points and guiding the design process.
Iterative Development: Prototyping and user testing led to a solution that was both effective and well-received.
Cross-Functional Collaboration: Working closely with various teams ensured the feature met both user needs and business objectives.
Attention to Detail: Small enhancements, like keyboard shortcuts and intuitive placement, significantly improved user experience.
